Agenda 2017 Info Deck

Our Next Shows

What is Agenda?

  • Agenda is the most diverse and creative lifestyle fashion trade show in the world. Since 2003, Agenda has emerged as the premier destination for brands and retailers to converge. Agenda is where passion becomes profit and the business of creativity is conducted in a truly authentic environment. What began as a satellite show with a small grouping of 30 brands has since transcended into the quintessential lifestyle fashion trade show. Agenda's portfolio now includes six shows, in three cities, expertly curated with over 1,000 brands and a recurring brand-building conference. Buyers, brands, investors, distributors, and media hail from around the globe, gathering at Agenda to build

  • partnerships, participate in the community, and grow their businesses.

    While Agenda has organically evolved, the brand ethos and core values remain steadfast. Agenda is a level playing field. The exhibitors are diverse in scale,

    but they are all treated equally. The show serves as a conduit between brands and

  • buyers, from core to corporate. Buyers from across the globe are in attendance, ranging from the largest department and chain stores, to the most influential boutiques.

    The same foundation of entrepreneurialism and indie spirit that Agenda was built on still resonates today. The Agenda team is made up streetwear, action sports, lifestyle, and fashion community members.

    As the trade show landscape has evolved and shifted, Agenda's commitment to nurturing creativity and allowing product to be focal point has endured.

Our Retailers

A highlight of our 45,000+ retailers.

Retailer brands

Our Brands

A highlight of our 1,000+ brands.

Our Brands brands

Visibility and Reach

over 750 million


  • 100,000 +
    Monthly Website Views

  • 90,000 +
    Industry E-Newsletter Subs

  • 124,000 +
    Instagram Followers

  • 18,000 +
    Twitter Followers

  • 32,000 +
    Facebook Followers

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Audience Participation

Audience Participation

Show Locations

Agenda Long Beach

JANUARY 4-5, 2018
Long Beach Convention Center
300 E Ocean Blvd.
Long Beach, CA 90802

  • Centrally located directly between Los Angeles and Orange County, Long Beach exists as a point of intersection between action sports and streetwear. Long Beach has a rich history of trade shows and is where the very first Agenda show was ever held. Since 2012, Long Beach has been the home of Agenda's two largest bi-annual shows.

  • Covering 250,000 square feet of space in the Long Beach Convention Center and showcasing over 750 brands, Agenda Long Beach is our flagship show with the most diverse product offering. Categories include lifestyle, streetwear, contemporary, women's, accessories, action sports, outdoor, footwear, and both surf and skate hardgoods.

  • The show also includes peripheral marketing events, industry parties, and the Agenda Emerge conference. Agenda Long Beach is attended by 10,000 + buyers, media, distributors, and influencers from 49 states and 50 countries world-wide. If you are only able to attend one trade show this year, it should be Agenda Long Beach!

Curated Sections at Agenda Long Beach

  • The Berrics
  • The Woods
  • AGENDA WMNS
  • Footwear
  • The Point
  • Agenda Resource
  • Enclave
  • Pin & Patch

  • Essentials
  • Agenda Emerge
  • Agenda Workshop

Agenda Las Vegas

AUGUST 14-16, 2017
Sands Expo Center
201 Sands Ave.
Las Vegas, NV 89169

  • Every February and August, over 100,000 people from all facets of the fashion industry converge in Las Vegas. They come for the largest gathering of trade shows and fashion related events in the world.

    Agenda is now a permanent staple in Las Vegas Fashion Market Week. Agenda Las Vegas is a component of the Modern Assembly alliance between the Agenda, Capsule, and Liberty shows, which seek to offer an unparalleled experience that values and promotes brand selection,

  • merchandising, a high-level of customer service and a pooling of resources for better business. Juxtaposed against the vastly scattered and impersonal mature of the larger shows, Agenda Las Vegas maintains the intimate and personal experience that Agenda shows are known for.

    10,000 + buyers from across the globe pursue the 250 exhibiting brands throughout the three day trade show. Given the timing and grand scale of Las Vegas Market Week the shows tend to draw many

  • key media, celebrities, and high-level fashion executives. Las Vegas is an ideal platform to expand brand presence beyond traditional sales efforts and explore messaging and experiential strategies, maximizing their brand storytelling efforts.

    Las Vegas Market Week is the most important week on the fashion industry calendar, and Agenda is at the epicenter of the action.

The Berrics

The Berrics Agenda

  • Having already built one of the strongest and most respected trade shows in action sports, and streetwear, Agenda has further integrated the skate industry in a unique partnership with The Berrics. The Berrics was formed by legends Steve Berra and Eric Koston and is the #1 skate media website in the world.

    The Berrics Agenda is an ironclad union of street and skate culture. Started in 2009, Agenda and The

  • Berrics forged their partnership as a true platform to capture the authentic skate culture on the Agenda show floor. Brands and buyers interact at The Berrics Agenda, ensuring that the skate industry is able to conduct business in a manner that is conductive to the core philosophies of skateboarding culture.

    The Berrics Agenda section alone is the largest skateboarding trade show in the world.

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The Woods

  • The Woods is a show within a show, presented with a unique aesthetic and artfully curated selection of brands.

    This section looks and feels different than the rest of the show floor in terms of both presentation and occupants. The brands exhibiting here cater to the needs of retailers that exist on a higher level of design and aesthetic. These brands sample from a broader influence and are more acutely connected to emerging fashion trends.

  • Ranging from legacy brands inspired by heritage and nostalgia to the new emerging lines sourcing inspiration from the great outdoors, they all share a common theme of craftsmanship and refinement.

    Be it footwear, apparel, or accessories; These brands are all exploring sophistication premium materials, outdoor aesthetics, heritage, contemporary style, progressive trends, and a broader scope of inspiration. The Woods is an elevated environment for brands to showcase their crafts.

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Agenda WMNS

  • Agenda WMNS is a curated female centric platform where all pretty things unite. One of our fastest growing show categories, Agenda WMNS houses a new generation of women's collections.

    Paying close attention to trends, street culture, art, design, and music; These brands are finding themselves on the fringes of the fashion industry. Drawing from a diverse pool of inspiration, these progressive collections are emerging as an entirely new genre. Agenda WMNS is a forum for these heroines of trend to connect with relevant and receptive buyers

  • ranging from department stores to influential boutiques, as well as media and key influencers. WMNS exhibitors now have a unifying platform to conduct business. A show within a show, curated by and presented from female perspectives.

    Agenda WMNS is a movement offering year round experiences, ranging from events to initiatives and other brand-building exercises, all which contribute to the expansion of these exciting new women's voice.

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Footwear logo

Agenda’s dedicated home for the best in footgear. Footwear at Agenda is the mecca for streetwear and skate brands to present their latest releases and give a first-hand look at their newest collections. Nice Kicks is the official media partner for Footwear at Agenda.

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the Point

The Point is a surf-centric show segment. Agenda steps behind the lens of authenticity to collaborate with a careful selection of brands who are committed to presenting the most innovative, cutting-edge products for this core group of athletes. From shapers and equipment to apparel and gear, The Point boasts an impressive roster of brands who embody the unique culture of the surfing lifestyle.

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resource logo

A network within Agenda dedicated to manufacturing, technology, logistics, and innovative solutions where brands and retailers can connect with forward thinking partners directly on the show floor.

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Enclave

Enclave exists as an integrated section of Agenda Long Beach, specifically catering to premium street and men’s contemporary collections. Enclave offers a unique environment, reflecting the design and style directions of these brands. A stark white palette distinguishes the Enclave section from the rest of the Agenda floor. Gallery walls, lighting, and minimalist fixtures allow lines to speak for themselves uncluttered and tastefully displayed. The brand array is tightly curated and Enclave targets the buyers and retailers relevant to these brands.

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Pin & Patch
Pin & Patch

This dedicated show segment at Agenda Long Beach serves as homage to the emerging category of personalized accessories. From quirky to vintage to opulent, Pin & Patch caters to standout brands showcasing a refreshing take on wearable pin and patch art.

Pin & Patch
Pin & Patch
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The Essentials by Manready Mercantile

The Essentials is the premiere destination showcasing the finest in grooming goods, leather goods, soaps, candles, textiles and other personal essentials. The Essentials, in partnership with the respected men’s goods conglomerate Manready Mercantile, hosts a careful selection of both well-established and up-and-coming Makers whose dedication to quality craftsmanship, innovative techniques, and personal stories are expressed through their goods.

The Essentials by Manready Mercantile
The Essentials by Manready Mercantile
The Essentials by Manready Mercantile
The Essentials by Manready Mercantile

Emerge Conference

  • Agenda Emerge Conference is a creative brand building forum featuring today's most iconic creative directors, industry leaders, and entrepreneurs in the youth marketplace. As action sports and streetwear continue to thrive; Agenda Emerge Conference has become a conduit for the teachers and students of these industries to converge and explore how to find success and capitalize on the pursuit of passion. It has established itself as the most valuable and insightful conference in streetwear, action sports, design, and is a place for rookies and veterans alike to get answers to the questions they've always wanted to ask.

  • It is a forum for the core philosophies of entrepreneurialism to flourish and educate in building a brand.

    Agenda Emerge Conference has been able to host some of the most influential industry mavericks and offer a glimpse into their processes, strategies, mistakes, and achievements.

  • Legendary rapper Nas, skate icon Paul Rodriguez, street wear vanguards Marc Ecko, Bobby Hundreds and Jeff Staple as well as renowned Nike sneaker designer Tinker Hatfield and world-famous street artist Shepard Fairey are just a few personalities who have delivered poignant and candid lectures to Agenda Emerge Conference attendees. Their lectures have resonated with audiences as not just lessons in business, but life as well.


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Emerge Media

  • When we launched the Agenda Trade Show in 2003, we redefined the ways in which brands and entrepreneurs interact. We set forth to introduce a forum for creativity, inspiration and commerce. In 2013, we segued this forum into the Agenda Emerge conference, which established a new source of inspiration. Along the way, we have been fortunate enough to engage with and learn from some of the most accomplished mavericks of fashion, design, action sports, art, and music.

  • Agenda Emerge now exists as a public portal into the creative process. We have created Emerge to inspire the next generation of innovators and to reignite the passion of the veterans. We believe that brands, artists and designers are storytellers and we are captivated by their stories. Emerge is our way of telling these stories. Through unprecedented access and insightful narratives, we will explore how these mavericks of industry have adapted to, overcome, conquered, disrupted and influenced their fields of work.

  • Agenda Emerge is an exploration of passion and the people that have found success in it's pursuit. For years we have been inspired by our friends, colleagues and idols and this is our opportunity to learn what makes them tick. More so, it's an opportunity for us to share it with you.

    agendaemerge.com
    twitter instagram @agendaemerge


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workshop

Agenda Workshop aims to inspire and educate the next generation in fashion. Curated by Group Y, this full-day event offers a variety of educational workshops featuring key speakers and some of the most successful brands. The workshops are designed to provide emerging designers the tools they need to build a successful fashion brand.

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Agenda experience

What People are Saying

Here's what some of the top buyers, decision makers, and media influencers in the fashion, lifestyle, action sports, and streetwear communities have to say about us – click their headshot to see what they have to say. Our key influencers have a collective reach of over 100 Million people through social media.

  • Big Sean
    Big Sean

    Musician / Aura Gold
  • Ronnie Fieg
    Ronnie Fieg

    KITH
  • Jeff Staple
    Jeff Staple

    Staple Design / Reed Space
  • Scott Sasso
    Scott Sasso

    10 Deep
  • Mandy Frye
    Mandy Frye

    Amuse Society
  • Mike Lawson
    Mike Lawson

    Brixton
  • Robert Rosenthal
    Robert Rosenthal

    Next Stores
  • Linda Nguyen
    Linda Nguyen

    Love + Made

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Who Attends Agenda?

Agenda hand selects the best brands and influencers from the lifestyle, fashion, action sports, and streetwear communities to exhibit their creations and share their vision with the top buyer, decision makers, and media influencers.

  • star Overachievers in the fields of Art, Music, Action Sports, Fashion, Media, and Design.
  • star A mix of creative up-and-comers, and self-made tastemakers.
  • star Agenda is an exlusive business- to-business invite only event, and is not open to the public.
  • star Forward thinking individuals who are passionate about past, present, and future trends in every fact of the industry.

Admirals Club

The Admirals Club features the most influential retailers who attend Agenda and connects them with brands that are on the forefront of design, culture, and fashion. 600+ hand selected retailers are enrolled in this program, which grants them express check-in, access to the VIP Buyer’s lounge, exclusive access to Agenda related functions, and our curated list featuring 50 of the most innovative brands who exhibit at Agenda.

The Agenda Retail Team visits over 200+ retailers nationwide every year to personally invite them to attend agenda. It's that personal relationship that makes Agenda stand above the competition.

Admirals Club
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Our Sponsors

A highlight of past and present sponsors.

Our Sponsors brands

Agenda in the Press

A highlight of past and recent news stories covering Agenda.

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Live Events

Each Agenda show is followed up with exciting after hours events with A-List musical talent.

Best in Show Awards

The Agenda Best in Show Awards recognize stand out brands whose amazingness deserves more than a pat on the back and a high five. Only seven "Best in Show" brands are chosen from over seven hundred and fifty brand exhibiting at our flagship show in Long Beach. Winners are hand-picked by a panel of top retailers who have been tasked with determining which brands make the cut from the key categories across the show floor.

Best in Show Categories Include:

  • star Small Booth Design
    star Large Booth Design

  • star Breakout Brand
    star Footwear Brand
    star Menswear Brand

  • star Womenswear Brand
    star Accessories Brand

  • winner
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Partner with Us

How a partnership with Agenda will elevate your brands exposure.

  • Agenda works with a wide range of partners in many different sectors, across all levels to deliver unique experiences and generates real results. By aligning with Agenda, your brand will be affiliated with the global leader in lifestyle culture shows and gain immediate access to our community of cultural influencers.

    Customized plans will be driven by Agenda's 13 years of show organization and delivery. All of this alongside our digital network of 18-45 year olds who drive over half a billion unique online press hits each show cycle (Long Beach and Las Vegas) twice a year.

  • This is made possible due to our vast network of followers on Instagram (118K+), Twitter (18K+), Facebook (32K+), and our industry E-Newsletter; Which captures over 90,000 active subscribers from all walks of life.

  • We are ready to customize a partnership plan that suits the goals of your brand in order to maximize impact and build brand awareness. It is our goal to help you achieve your marketing objectives through interaction and connection with our global lifestyle culture; whose passion and energy fuel a multi billion dollar industry that influence millions.

    Let's develop a plan that can leave a lasting impression on the 45,000+ of our 18-45 year old attendees that come to Agenda's 6 shows throughout the year while creating anticipation with our global network that are soon to become your new marketing evangelists for years to come.

Benefits and Deliverables

  • Agenda will secure your on-site presence and logo inclusion across:
    • Placement on all official show signage where our partners are shown, and other show collateral.
    • Digital and direct mail invites.
    • Advertisments in Agenda's show guides with over 20,000 copies worldwide.
    • Email promotions in our weekly industry newsletter (90,000+ active subscribers, and growing).
    • Online banner placement on the Agendashow.com homepage.
  • Agenda's public relations team will deliver top level exposure for your participation to both trade and consumer media:
    • Use of Agenda social media platforms (Twitter, Instagram, Facebook) to amplify your brands global presence.
    • Mentions in all relevant press materials.
    • Dedicated blog posts on Agendashow.com
  • Agenda offers exciting customized integration opportunities in order to maximize your brands impact:
    • Private industry VIP dinners and events.
    • Hosted breakfast and lunches.
    • On-site and digital co-branded activations.
    • Focused seeding opportunities.
    • Branded lounges on the show floor.
    • Cocktail and happy hour events on-site.
    • Complete production of official after hours events with A-list talent on behalf of your brand.
  • Agenda will include complete brand integration deliverables for your internal use:
    • Photos and videos of your presence at Agenda and Agenda affiliated events for your company to distribute.
    • Detailed recaps of all activations and on-site presentations.
contact us

Contact Us

Sales@Agendashow.com

t: 213-223-5111

Agenda Headquarters
110 E 9th Street Suite B445
Los Angeles, CA 90079